Bad Bunny headlined the Super Bowl LX halftime show, performing during the Seahawks-Patriots matchup in a set built explicitly around Puerto Rican culture and identity, continuing the deliberate, unapologetic approach to representation that’s defined his career since his earliest mixtapes. The booking itself was notable: a reggaetón and Latin trap artist headlining North America’s single biggest live-television music slot, performing largely in Spanish to an audience that skews far more casual and mainstream than his usual touring crowd.
Green Day and Coco Jones were also among the announced performers for the broader Super Bowl LX musical lineup, giving the pregame and halftime programming a wider genre range than a single headliner’s set alone would provide.
Bad Bunny’s selection followed a now-established pattern of the NFL using the halftime slot to reach audiences well beyond its traditional fanbase, and his performance was covered as much for its cultural significance — a mainstream, English-language-dominant broadcast built around a largely Spanish-language set — as for the staging and setlist itself.
The performance adds another chapter to Bad Bunny’s ongoing refusal to soften his approach for a broader American audience, a strategy that’s defined his crossover success for years and made his Super Bowl booking read as a continuation of that approach rather than a departure from it.
