It has been a slow build, and the people closest to it say that was deliberate from the start.
Reaction has been mixed, which is usually a healthier sign than unanimous praise. The people who like it seem to like it for specific reasons.
What it means
Placed against the wider picture in Features, this is not an isolated case. Several projects over the past eighteen months have followed a comparable path, and the pattern is becoming difficult to dismiss as coincidence.
The plan was never to move fast. The plan was to still be here in ten years.
It is too early to call it a shift. It is not too early to call it interesting.
