The story starts about three years ago, in a room that was never meant to be a studio.
The financial side is less straightforward than the headline suggests. Margins at this level are thin, and the difference between a good year and a difficult one is often a single tour.
What it means
Placed against the wider picture in Artist Interviews, this is not an isolated case. Several projects over the past eighteen months have followed a comparable path, and the pattern is becoming difficult to dismiss as coincidence.
The plan was never to move fast. The plan was to still be here in ten years.
The full details are due to be published in the coming weeks.
