How Zendaya Became One of Hollywood’s Most Influential Style Icons

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Zendaya on a red carpet in a striking designer look, representing her rise as one of Hollywood's most influential style icons

Zendaya’s fashion trajectory began well before most of her acting breakthroughs, with a longstanding, deliberate partnership with stylist Law Roach that both have described in interviews as a genuine creative collaboration rather than a standard celebrity-stylist arrangement. That partnership prioritized building a coherent, evolving fashion narrative over simply dressing for individual events, treating her red carpet history almost like a portfolio of curated statements.

Her breakout role in Euphoria coincided with, and significantly amplified, her fashion visibility, as press coverage began treating her red carpet choices with the same critical seriousness as her acting work. Specific looks — including archival designer pieces and boundary-pushing silhouettes rarely seen on younger actresses — helped position her as someone the fashion industry could take seriously as a genuine tastemaker rather than simply a well-dressed young star.

Her range across eras and designers, from Old Hollywood glamour to avant-garde runway pieces, has been frequently cited by fashion critics as evidence of unusually sophisticated styling instincts, particularly her comfort wearing archival and lesser-known designer pieces rather than relying exclusively on major houses’ current-season collections. That willingness to take stylistic risks has become a defining trait of her fashion identity.

Her retirement from working with Law Roach in 2023, following his own public announcement stepping back from styling, marked a notable transition point, with subsequent looks assessed partly through the lens of whether her fashion identity could remain as distinct without that specific long-term collaboration — an ongoing storyline in how her style continues to be covered.

Mira Osei

Writes on culture, style and the business behind the music.