Nobody expected the numbers to move this quickly, least of all the team behind the record.
Industry watchers have pointed to the timing, which sits awkwardly against the release calendar. That may turn out to be the point rather than an oversight.
What it means
Placed against the wider picture in News, this is not an isolated case. Several projects over the past eighteen months have followed a comparable path, and the pattern is becoming difficult to dismiss as coincidence.
The plan was never to move fast. The plan was to still be here in ten years.
More dates are expected to be confirmed before the end of the season.
